William Katz:  Urgent Agenda

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MANAGEMENT SKILLS – AT 11:37 A.M. ET:  It's true – Donald Trump won the election and spent dramatically less on his campaign than did Hillary Clinton.  Remember her?  From the New York Post:

Hillary Clinton and her supporters spent a record $1.2 billion for her losing presidential campaign — twice as much as the winner, Donald Trump, according to the latest records.

The president-elect, who confounded critics during the campaign by saying there was no need to raise or spend $1 billion or more, ended up making do with $600 million.

Clinton’s expensive machine tore through $131.8 million in just the final weeks, finishing with about $839,000 on hand as of Nov. 28.

Team Trump spent $94.5 million in the home stretch — from Oct. 20 to Nov. 28 — and had $7.6 million left.

The figures include all spending by the campaigns, PACs and party committees.

Trump contributed $66 million from his own pocket, $34 million less than he estimated he would shell out.

Brad Parscale, Trump’s digital director, credited strategic last-minute investments with helping propel the political newcomer to victory.

The campaign and the Republican Party spent about $5 million in get-out-the-vote digital advertising targeted in the final few days at Michigan, Wisconsin, Pennsylvania and Florida.

COMMENT:  So Hillary spent twice what Trump spent, and lost.  It shows us that it's not what you spend, but how you spend it.

Trump just ran a smarter campaign.  Bodes well for his administration.

December 10,  2016